12/26/2023 0 Comments Google trends todaySee the growth percentage of these terms, they are growing heavily in the period of past 12 months. For the default values here are the results that I got in the Rising tab at the bottom: There are multiple things that you can change and get different results like Country, Time Range and categories. And, we will use this for our research by searching Google Trends for the word “ Reviews“. This word would be in every search that is made for finding reviews of products. Neglecting the brand names and models, we are left with a common word “ reviews“. Almost everyone looks for reviews while buying something. The brand and model could be different for different individuals but the context would be same. Like, if you are going to buy a laptop, you will most probably would type in Google as “ HP 15 Reviews“. So, what we will do in our research is to get to the base of search terms. This way you will only be getting some common terms in related queries.īut, we don’t want a pile of common search terms, right? I entered a common search term “ Search Engine Optimization” and got the results as shown above. ![]() But for news website this is something common as most of the news are in trend for a particular time. Writing content on the terms that are trending and having low competition can get you a good amount of traffic, until that term dies, of course. If you have a news website or general magazine then these type of keywords can be amazing for you. You will have to do further research as some search terms get in trend for some days or some months and then they go away, like they were never there. Not all the terms that are rising can be good for you. That means they are in trend and growing amazingly well in the time and region that you selected. The word Breakout is mentioned for the terms whose popularity exceeds 5000%. A percentage shows the percentage growth in popularity of that particular term. No, this is not an alien stuff but are simple pointers used by Google to represent the popularity. One shows something in percentage and the other terms have as “ Breakout“. Now, here comes two interesting things shown in the boxes at the right hand side. You can see the change in search terms as I chose the other option as shown in the red box. The results after choosing the Rising options are in the picture below: On the other hand Rising shows the search terms that growing and are trending at a particular time of period that you selected. The option “ Top” shows search terms that are getting high searches on the platform. You will ask, what is the difference between them? You can click on the “ Top” dropdown and select “ Rising” from the list. The list currently contains some top popular search terms. You can get a lot of topic ideas from the list of these queries. It shows all the popular and related queries with our seed term that we entered. At the bootom of the page there is a section for Related Queries as shown below for our term: This is not the only thing that Google trends shows and if you will scroll down, you can find a lot of other stuff. I searched for the term “ Search Engine Optimization” above and it presented a graph of popularity. Using Google Trends for Topic Research 1. We will be learning it in the next section that comes below. ![]() Though the tool doesn’t share search volume data but the popularity factor is also useful in many cases. Now, you know the basics of the tool you might be thinking about the uses for the same. The picture below shows the explanation from Google itself: But, the tools doesn’t work like that and it represents the popularity of a term relative to all the other possible queries.Įven the graph represents the popularity relatively with the highest searches made for that term as 100 and lowest(or not enough data) at 0. A major belief that people have is that the graph represents the total number of searches at a particular time. The graph above shows that the SEO is quite popular and the popularity has been increased over time. Like, if I want to check the popularity of the term “ Search Engine Optimization“, I can just enter the term in the tool here ![]() Google Trends is a Search Trend analyzing tool that represents the search trend of a given term relative to the total searches that happen. So, let us start with the content of this article and I will unfold things in a step by step manner. Most of the Bloggers and Digital Marketers ignore it neglacting the power that it holds. It is a very powerful tool with data from the tech giant Google. In this article I will be sharing some tips and ways in which Google Trends can be used for topic research. Tools like Quora, Answer the Public, BuzzSumo are often mentioned for topic research, but not Google Trends. I have not seen people talking much about this amazing tool. Almost everyone who is in the Blogging and Digital Marketing niche knows about Google Trends.īut, how many of them actually use it in their campaigns?
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